Red Bull SoundClash 2021

CAMPAIGN & EVENT SERIES
Duration: Wednesday, October 20th - Wednesday, December 22nd, 2021

First Event: Red Bull SoundClash: Shelley FKA DRAM vs. Westside Boogie
Tuesday, November 30th - The Eastern - Atlanta, Georgia

Second Event: Red Bull SoundClash: The Suffers vs. Tank and the Bangas
Thursday, December 2nd - Bayou Music Center - Houston, Texas

Third Event: Red Bull SoundClash: Bren Joy vs. Jake Wesley Rogers
Thursday, December 9th - Marathon Music Works - Nashville, Tennessee

Fourth Event: Red Bull SoundClash: Rico Nasty vs. Danny Brown
Wednesday, December 15th - Radius - Chicago, Illinois


SCOPE OF WORK
Cross Functional Lead (Global, National, Regional): Events, Communications, Culture and Brand Marketing, On-Premise, All External Vendors and Production Partners - Campaign Strategy & Implementation - Art Direction - Key Visual Creative Management - Advertising and Social Engagement Strategy - Run of Show Formatting - On-Site Content Capture (V.O.D.) - Floor Plans & Venue Layouts - On-Site Branding Integration Plans - On-Site Signage - Custom Logo On-Site Signage (3D, Illuminated) - Credentials & Credential Keys - COVID Mitigation


ABOUT
Red Bull SoundClash is a totally unique clash of sounds, styles and creativity, where two bands, with different music styles face-off on two stages positioned on opposite ends of the venue and collaborate to create an innovative live music performance. This Global Property was first brought to life in 2005. 2021 marks the first time this event series is returning to the United States in ten years, with four shows taking place in Atlanta, Houston, Nashville and Chicago.


MEDIA COVERAGE
Variety - Paper Magazine - The Source - Office Magazine - EarMilk - Hot New Hip Hop - UpRoxx - Kazi Magazine